What is an Infographic?
Infographics (a clipped compound of “information” and “graphics”) are graphic visual representations of information, data, or knowledge intended to present information quickly and clearly. They can improve cognition by utilizing graphics to enhance the human visual system’s ability to see patterns and trends. Similar pursuits are information visualization, data visualization, statistical graphics, information design, or information architecture. Infographics have evolved in recent years to be for mass communication, and thus are designed with fewer assumptions about the readers’ knowledge base than other types of visualizations. Isotypes are an early example of infographics conveying information quickly and easily to the masses.
Why use an Infographic?
Infographics are great for brand awareness. They are easy for people to view (I like to think of infographics as a portable condensed version of a website). It can be embedded into website pages (as you can see here) allowing people to view and download it. It has my logo on it with links to my website thus driving traffic to it and consequently aiding SEO – the more people click on your website, the more Google indexes your site higher on a search result due to their “page rank” algorithm. The higher you are on the list, the better chance you have of people finding your business and contacting you.